{"id":31502,"date":"2026-03-19T15:11:09","date_gmt":"2026-03-19T22:11:09","guid":{"rendered":"https:\/\/www.uwb.edu\/nhs\/?p=31502"},"modified":"2026-03-30T10:04:18","modified_gmt":"2026-03-30T17:04:18","slug":"affiliate-instructor-nancy-lee-publishing-18th-book","status":"publish","type":"post","link":"https:\/\/www.uwb.edu\/nhs\/news\/2026\/03\/19\/affiliate-instructor-nancy-lee-publishing-18th-book","title":{"rendered":"Affiliate Instructor, Nancy Lee, Publishing 18th Book"},"content":{"rendered":"\n

Thanks to Nancy Lee for sharing information about their upcoming book, Reducing Homelessness: A Social Marketing Approach, <\/em>published by Ethics Press. Reducing Homelessness: A Social Marketing Approach<\/em> will be available for purchase in April. Contact uwbnhs@uw.edu<\/a> for a discount code. Read on for more information about Affiliate Instructor Nancy Lee and the new book.<\/p>\n\n\n\n

Prologue<\/h2>\n\n\n\n

In 2023, when I completed my book on Reducing Gun Deaths & Injuries: A Social Marketing Approach, I asked myself: \u201cWhat\u2019s the next wicked problem that a social marketing approach can contribute more to?\u201d An idea emerged immediately, as I reflected on an experience the night before. Once a month, our Rotary Club volunteers at a local food kitchen downtown Seattle, making dinners for 150 homeless individuals who line up around the block and, when doors open, \u201ccome in and get it.\u201d A conversation I had that night with a woman inspired me to take on homelessness.
<\/p>\n\n\n

\n\n <\/path>\n<\/svg>

I asked her: “What shelter are you staying in?”
She responded: “I’m not in a shelter. I sleep on sidewalks and in parks, a different place every night.”
I asked her: “What are some of the reasons you haven’t accepted being in a shelter?”
She responded: “I am a victim of Domestic Violence, and I bet my husband would go looking for me there.”
I gave her a small wallet card: “Here is a note about a confidential domestic violence shelter close by that keeps the address secret to protect residents from being found by abusive partners, with staff trained in safety protocols.”
With tears she shared: “Thank you. I had no idea. I will call them tonight.”\n <\/path>\n<\/svg><\/p>\n<\/blockquote>\n\n\n\n


This engagement confirmed for me that a social marketing approach that identifies audience Barriers and Desired Benefits, and then focuses on strategies to address them was needed. And after 6 months of research, the most impactful strategies emerged, the 4Ss:
\u2022 Sector Approach
\u2022 Share Resources
\u2022 Shelter Availability
\u2022 Services Accessible
足彩app哪个是正规的 following are four stages in the homelessness cycle that this book focuses on, ones that support, in the end, moving on the Permanent Housing. Strategies to obtain Permanent Housing are not covered.<\/p>\n\n\n\n

    \n
  1. At Risk for Eviction: At this stage, people are currently housed, most often in rental units, and are at risk of eviction by property owners due to unpaid rent.<\/li>\n\n\n\n
  2. Currently Unsheltered: This is when someone\u2019s nighttime location is not a regular accommodation, most often \u201ccamped out\u201d in a public park, a car, an abandoned building, or other public spaces.<\/li>\n\n\n\n
  3. Currently in a Temporary Shelter: 足彩app哪个是正规的y may be staying in an emergency shelter or a transitional housing facility, most often with limited stay times.<\/li>\n\n\n\n
  4. Ready to Move On to Transitional or Permanent Supportive Housing: This group is actively engaged in exploring strategies to move into housing that provides housing assistance and supportive services on a long-term basis. \u2003<\/li>\n<\/ol>\n\n\n\n

    What’s the Problem?<\/h2>\n\n\n\n

    足彩app哪个是正规的 problem this book is addressing is Homelessness in the United States. In a 2024 Annual Report to Congress, the U.S. Department of Housing and Urban Development (HUD) reported: \u201c足彩app哪个是正规的 number of people experiencing homelessness on a single night in 2024 was the highest ever recorded.\u201d<\/em>1<\/a><\/sup> A total of 771,480 people, .2% of the U.S. population, were experiencing homelessness in an emergency shelter, safe haven, transitional housing program, or in unsheltered locations across the country. Among this count, a third (152,585) were reported as having chronic patterns of homelessness, defined by HUD as having been homeless \u201cfor at least one year or on at least four separate occasions in the last 3 years.\u201d2<\/a><\/sup><\/p>\n\n\n\n

    Why is Homelessness Considered Such a Problem?
    <\/h3>\n\n\n\n

    Trends<\/h4>\n\n\n\n

    HUD\u2019s 2024 Annual Report indicated an overall increase of 19% in the number of people experiencing homelessness in 2024 compared to 2007, the first year national data was collected during the single Point-In-Time (PIT) count when there were 647,258 people experiencing homelessness.3<\/a><\/sup> Between 2007 and 2024, the lowest number was in 2016 when the estimated count was 549,928. It is noteworthy that the greatest increase was in 2023, rising from 653,104 people experiencing homelessness to 771,480 in 2024 in just one year\u2019s time, and that this \u201cincrease of 118,376 people was largely driven by an increase in the sheltered population, which rose by 25%\u201d, likely reflecting increased shelter capacity created during the pandemic.4<\/a><\/sup> 足彩app哪个是正规的 following section describes why homelessness needs to be addressed for those that are homeless, for communities with homeless populations, and to help ensure a strong economy.<\/p>\n\n\n\n

    足彩app哪个是正规的 Problem for the Homeless
    <\/h4>\n\n\n\n

    A broad array of problems may arise from being homeless, especially for those living on the street or in crowded homeless shelters. 足彩app哪个是正规的 following summary is from a variety of sources, including many noted by CDC:5<\/a><\/sup>
    <\/p>\n\n\n\n

    HEALTH:<\/em><\/p>\n\n\n\n