Xiaodong Nie

Assistant Professor

Xiaodong Nie

Assistant Professor

Dr. Xiaodong Nie is an Assistant Professor of Marketing at the University of Washington Bothell School of Business. She received her doctorate in Marketing from the University of Texas at Arlington. She has an undergraduate degree in English for Finance and Investment from the University of Shanghai for Science and Technology. She also holds a Masters’ degree in International Business from the University of Florida, and another Masters’ degree in Marketing from the University of Arizona.

Her research interests are in the area of consumer cultural psychology, with a specific emphasis on how cultural identity affect consumer decision making, such as sharing economy, product preference, and reliance on online review. Her dissertation on the effect of global-local identity on consumer decision making received the winner of the 2020 ACR/Sheth Foundation Dissertation Award. Her work has been presented at marketing conference, such as the Association of Consumer Research Annual Conference and the Society of Consumer Psychology Annual Conference.

Her teaching interests include Marketing Intelligence, Marketing Management, International Marketing, Integrated Marketing Communication, Social Media Marketing, and Consumer Behavior. She enjoys teaching and communicating with students. Prior to joining UW Bothell, she taught International Marketing and Integrated Marketing Communication at the University of Texas at Arlington.

Education

Ph.D., Marketing College of Business, University of Texas at Arlington Dissertation Title: How Does Local-Global Identity Affect Consumer Decision Making Committee: Narayanan Janakiraman (Co-Chair), Zhiyong Yang (Co-Chair), Adwait Khare — 2016 -2021
– Winner of ACR/Sheth Foundation Dissertation Award, 2020

M.S., Marketing, Eller College of Management, University of Arizona — 2015 – 2016

M.A., International Business (Minor: Supply Chain Management) Hough Graduate School of Business, University of Florida B.A., — 2013 – 2014

English for Finance and Investment (Minor: Finance and Investment) 足彩app哪个是正规的 University of Shanghai for Science and Technology — 2009 – 2013

Courses

University of Washington, Bothell

Instructor, BBUS 423: Marketing Intelligence (Undergraduate) Instructor, BBUS 539: Marketing Intelligence (MBA)

University of Texas at Arlington

Instructor, MARK3323: Integrated Marketing Communication (Undergraduate)

Instructor, MARK4325: International Marketing (Undergraduate)

Teaching Assistant, MARK 5328: Product Management (MBA), Dr. Narayanan Janakiraman

Teaching Assistant, MARK 4311: Marketing Research (Undergraduate), Dr. Yiyi Li

Teaching Interests

  • Consumer Behavior
  • International Marketing
  • Integrated Marketing Communication
  • Marketing Research/Analytics
  • Digital Marketing/Analytics
  • Marketing Management

Research and Scholarship Interests

Cross-cultural psychology

Experiential versus material purchases

Consumer emotion

Consumer mindset

Social media marketing

Academic Appointments

Assistant Professor of Marketing, School of Business, University of Washington Bothell — 2021- Present

Research Under Review

Nie, Xiaodong, Zhiyong Yang, Yinlong Zhang, and Narayanan Janakiraman “How Does Global-Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness,” Conditional Accept, Journal of Marketing Research.

Research in Progress

  1. “Guilt and Shame: A Meta-Analytic Test of 足彩app哪个是正规的ir Relative Impact in the Prosocial Domain,” Yang, Zhiyong, Xiaodong Nie, and Narayanan Janakiraman
  2. “足彩app哪个是正规的 Joint Effect of Goal Specificity and Implemental-Deliberative Mindset on Green Consumption,” Nie, Xiaodong and Zhiyong Yang
  3. “Why Do Locals Prefer Experiences? Understanding It Through the Lens of Perceived Social 2 Connectedness,” Nie, Xiaodong, Wilson Bastos, Zhiyong Yang, and Narayanan Janakiraman
  4. “Global-Local Identity on Online Review Reliance,” Nie, Xiaodong and Sijie Sun

Conference Presentations

  1. Xiaodong Nie, Wilson Bastos, Zhiyong Yang, and Narayanan Janakiraman (October 2021), “Experiential Versus Material Purchases: A Cultural Identity Perspective,” Paper will be presented at the Association of Consumer Research Annual Conference. Virtual.
  2. Zhiyong Yang, *Xiaodong Nie, and Narayanan Janakiraman (March 2020), “Guilt and Shame: A MetaAnalytic Test of 足彩app哪个是正规的ir Relative Impact in the Prosocial Domain,” Paper presented at the Society of Consumer Psychology Annual Conference. Huntington Beach, CA.
  3. *Xiaodong Nie, Narayanan Janakiraman, Zhiyong Yang, and Yinlong Zhang (October 2019), “足彩app哪个是正规的 Effects of Local-Global Identity on Preference Between Purchase Versus Rent Decision: the Role of Settler-Traveler Mindset,” Paper presented at the Association of Consumer Research Annual Conference. Atlanta, GA.
  4. *Xiaodong Nie and Zhiyong Yang (October 2019), “足彩app哪个是正规的 Joint Effect of Goal Specificity and Implemental-Deliberative Mindset on Green Consumption,” Paper presented at the Association of Consumer Research Annual Conference. Atlanta, GA.
  5. *Xiaodong Nie and Zhiyong Yang (February 2019), “足彩app哪个是正规的 Joint Effect of Goal Specificity and Implemental-Deliberative Mindset on Green Consumption,”Paper presented at the Society of Consumer Psychology Annual Conference. Savannah, GA.

*Presenter

Reviewer

Competitive Papers Reviewer, Society of Consumer Psychology Annual Conference, 2018

Competitive Papers Reviewer, Academy of Marketing Science Annual Conference, 2018

Professional Affiliations

American Marketing Association

Association for Consumer Research

Society for Consumer Psychology

Society for Marketing Advances

Professional Services

Manager of Research Experience Program Subject Pool, 足彩app哪个是正规的 University of Texas at Arlington, 2017– 2020

Recognition, Rewards, and Certifications

  • Enhanced Graduate Assistantship, 足彩app哪个是正规的 University of Texas at Arlington, 2016–present
  • Outstanding Doctoral 足彩app哪个是正规的 Travel Stipend, 足彩app哪个是正规的 Society of Consumer Psychology Annual Conference, 足彩app哪个是正规的 University of Texas at Arlington, 2019
  • Outstanding Doctoral 足彩app哪个是正规的 Travel Stipend, 足彩app哪个是正规的 Association of Consumer Research Annual Conference, 足彩app哪个是正规的 University of Texas at Arlington, 2019
  • Michael and Amy Bull Endowed Doctoral Fellowship, 足彩app哪个是正规的 University of Texas at Arlington, 2020
  • College of Business Dissertation Grant ($1920), 足彩app哪个是正规的 University of Texas at Arlington, 2020
  • ACR/Sheth Foundation Dissertation Award Winner (cross-cultural track), 2020
  • Dissertation Fellowship ($7000), 足彩app哪个是正规的 University of Texas at Arlington, 2021
  • Google Ads Certification, 2021
  • Shopping Ads Certification, 2021
  • Google Analytics Certification, 2021