{"id":18527,"date":"2020-09-17T14:23:22","date_gmt":"2020-09-17T14:23:22","guid":{"rendered":"http:\/\/www.uwb.edu\/?p=18527"},"modified":"2025-08-03T20:54:25","modified_gmt":"2025-08-04T03:54:25","slug":"cv","status":"publish","type":"page","link":"https:\/\/www.uwb.edu\/business\/faculty\/sundar-balakrishnan\/cv","title":{"rendered":"P.V. (Sundar) Balakrishnan"},"content":{"rendered":"\n
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Profile<\/a><\/div>\n\n\n\n
Curriculum Vitae<\/a><\/div>\n<\/div>\n\n\n\n
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Professor<\/em> and Area Coordinator of Marketing, Retail Management, and Business Communications (MarRCom)<\/em>
UW Bothell School of Business<\/p>\n\n\n\n

sundar@uw.edu<\/a>
425-352-5384
UW1-240<\/p>\n\n\n\n

faculty.washington.edu\/sundar<\/a>
linkedin.com\/in\/pvsundar<\/a><\/p>\n<\/div>\n\n\n\n

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\"Professor<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Curriculum Vitae<\/h2>\n\n\n\n

EDUCATION<\/h3>\n\n\n\n

1988: Ph.D. Department of Marketing, 足彩app哪个是正规的 Wharton School, University of Pennsylvania
1987: A.M. Department of Marketing, 足彩app哪个是正规的 Wharton School, University of Pennsylvania
1983: M.S. Industrial Engineering, 足彩app哪个是正规的 University of Texas at Arlington
1981: B.Tech Textile Engineering, 足彩app哪个是正规的 Indian Institute of Technology, New Delhi<\/p>\n\n\n\n

RESEARCH INTERESTS<\/h3>\n\n\n\n

New Product Marketing, Marketing Strategy, Buyers-Sellers Negotiations, Relationship Marketing, Customer Satisfaction, Retail Locations, Evolution of Markets; Marketing-Manufacturing Interface; Marketing Research, Artificial Intelligence: Genetic Algorithms, Neural Networks, Power Law, Diffusion of Innovations.<\/p>\n\n\n\n

ACADEMIC POSITIONS<\/h3>\n\n\n\n

2004 – Present Professor, Business Program, University of Washington, Bothell
2008 Visiting Professor, Indian School of Business
2001 – 2002 Visiting Associate Professor, GSB, 足彩app哪个是正规的 University of Chicago
1998 – 2000 Acting Director, Business Administration Program, University of Washington, Bothell
1996 – 2004 Associate Professor, Business Administration Program, University of Washington, Bothell
1994 – 1996 Assistant Professor, Business Administration Program, University of Washington, Bothell
1989 – 1994 Assistant Professor, 足彩app哪个是正规的 Ohio State University
1987 – 1988 Instructor, Dept. of Marketing, 足彩app哪个是正规的 Ohio State University
1983 – 1987 Graduate Research Assistant, 足彩app哪个是正规的 Wharton School, University of Pennsylvania
1981 – 1982 Graduate Research Assistant, 足彩app哪个是正规的 University of Texas at Arlington<\/p>\n\n\n\n

TEACHING INTERESTS\/COURSES TAUGHT<\/h3>\n\n\n\n